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MASTER OF BUSINESS ADMINISTRATION - MBA (MARKETING)

PROGRAMME OBJECTIVE

With the increased impact of globalization, managing today's organizations has become quite complex. Consumer has got wide choices and has become more demanding. Simultaneously, there is an explosion in the media sector with new avenues for advertising available. Hence, marketing of goods and services has assumed greater importance in today's economic scenario.

This course has been designed to impart latest knowledge on marketing principles and practices to students, including specialized areas like advertising, brand management, service marketing and marketing research.

Eligibility : Graduate in any discipline

Minimum Duration : Two Years

Maximum Duration : Four Years